Are you planning to launch a new customer loyalty program in the cannabis industry? Springbig Brands provides cannabis companies with an easy way to send advertisements directly to active dispensary customers. The company also integrates KORONA POS, a mobile payment system, with springbig’s customer loyalty software. By sending advertisements to customers via text, these companies are making marketing easier and more effective for their customers. The program can even increase sales by as much as 54%.
This is one of the main benefits of springbig text messaging. Its open rate is ridiculously high and it’s completely integrated into the delivery process, POS, and digital signage. The service is designed to increase sales by delivering targeted advertisements to the right customers. In addition to this, users can track how many marijuana text marketing they receive, as well as their responses to those messages. Springbig is one of the few text messaging services that can help retailers with this.
In the Frank case, the plaintiff visited a cannabis dispensary. She gave the sales associate her phone number to enroll in their loyalty program. The sales associate did not tell her that she would be receiving text messages from the dispensary. She began receiving daily messages, but they were sent through SMS short codes provided by Springbig. Eventually, she filed suit and the court dismissed her complaint. A jury decided that Springbig was liable.