Having an online eCommerce website is no longer a luxury, it is a necessity for every business that sells products online.
A report published in eMarketer predicts that retail sales will reach the threshold of $6.117 trillion in 2013, with eCommerce websites taking 22.3% of total retail sales.
Do you also wish for an eCommerce website to launch your business online but are unsure of where to start and with whom to start, then this blog is for you?
Here in this blog, we will share an expert guide on how to build an eCommerce website in 2022?
So let’s get started.
A Step-by-Step to Build an eCommerce Website in 2022
Starting a business is a challenging process and requires a lot of investment. In contrast, developing an eCommerce website is not a hard thing as long as you have the right guidance to follow. The following guide contains all the steps you need to take to develop an eCommerce website:
First Figure Out What Product You Want to Sell
If you have landed at this blog to know about eCommerce website development, then you probably have an idea in mind for what product to sell.
The next thing you have to do is perform comprehensive market research to check the viability of your idea. You should also pay attention to competition in the market and what your competitors are doing to sustain in the market. Analyze your competitor’s strategies carefully and come up with strategies that you believe will overstand your competitors.
Decide Your Domain Name
The domain name is the digital identity of your business. As a general practice, the domain name should be easy to remember, short, and aligns with your business niche.
One of the most common, most eCommerce websites tend to do is choose a domain name that shares similarities with existing domain names. As a result, they experience a loss of traffic and revenue. The domain name should be unique to ensure it is never misunderstood by any existing domain name.
Hire a Web Development Company
The success of a business greatly depends upon the people behind it. The choice of web development company you make will influence the functionality of your eCommerce website. Falling into the wrong hands can lead to losing your online presence, money, and efforts. We always advise you to do your research before partnering with a web development agency.
Pay attention to the client reviews and portfolio of web development firms above all. Client reviews will help you determine how the company is dedicated to the clients. While the portfolio will speak up about the recent project company worked on. Choose a company that has done projects that align with your project requirement.
Build Your eCommerce Website
Now it’s time to start working on bringing life to your eCommerce website development idea. The first thing you have to do is pick an eCommerce website development framework. Design the perfect theme for your eCommerce website that complies with the product you are going to sell. By doing so you will be able to boost the chances of attracting your customers and turning them into your buyers.
When developing an eCommerce website you should have included the following pages in your website to add some depth to it:
Homepage: This is the first page for your website. You should make this feature attractive to ensure your visitors stay longer on your website. The best practice is to feature weekly deals and sales items.
About page: This page should speak about your eCommerce website like what products it sells.
Contact us page: Whenever your customers face any difficulty with your website or product, give them the freedom to reach out to you easily.
Blog: The blog page is one of the best ways to make people aware of your product, and convince them to purchase your product.
Set Up a Payment System
Every eCommerce website needs to have a payment system to allow customers to make payments for every purchase they made on the website. You should set up a payment system that allows your customers to make payments using debit/credit cards, net banking, or any other mode of payment preferred by your targeted customers.
You can either opt for a third-party payment gateway such as PayPal, Stripe, PaySimple, BluePay, and so on, or go for custom payment gateway development for an eCommerce website.
Secure Your Website Using SSL Certificate
As said, an eCommerce website deals in online payment, so it must compile your website with security standards. SSL or Secured Socket Layer is used to keep the sensitive information of your customers protected from unauthorized access. Having an SSL certificate installed on your website will give your customers the confidence that all the information shared on the website is completely safe and secure.
Test and Deploy Your eCommerce Website
This is the final step of starting your eCommerce brand. Test your website to make sure it delivers the experience your audience is looking for. To do so you can hire a team of quality analysts who will check your website on multiple parameters and make sure that every function of your website is working properly according to your expectations. Now deploy your website and see your online business growing. After the site goes live you need to invest some time implementing the marketing strategies to reach border customers and turn them into your buyers.
Building an eCommerce website is one of the biggest endeavors for every online business. Having the best team of web developers will help you make the most out of this endeavor. They will translate your eCommerce website development idea into reality in a way that will improve your conversions and online revenue. So search for top eCommerce development companies and pick the one that matches your vision perfectly. While selecting web development companies, keep the portfolio and client reviews on top of your checklist.
I hope this blog helped you enough to learn how to build an eCommerce website in 2022? Cheers reading!