Most often, the most asked inquiry I receive from nonprofits is:
How can we increase the number of followers on our Facebook page?
How can we attract new users to view our Page and find it enjoyable enough to click on it?
I often point out that the sheer quantity of fans isn’t what matters to getting the right lover to follow your Page is more efficient.
Growing a continuous community of many Facebook followers uk is crucial to an ongoing online campaign for marketing. Here are 12 methods to increase the number of fans on your Facebook page for your nonprofit organization.
Create shareable stuff.
This is the essential principle to growing the online community. The best way to get new people to visit your content is to encourage those who already follow your Page to share it with others. Engagement is excellent (likes, comments, likes), but sharing your content is much better. Encourage your existing fans to share your content with their networks, and you’ll be able to connect with other like-minded individuals and build your fan base.
Nothing will build your fan base faster than consistent postings. Some of your followers will be online simultaneously at any given time; therefore, they may not be able to see every posting.
Ask for help.
Create the phrase Share, and spread your Word on your posts on Facebook. The people on Facebook are busy and bombarded by hundreds of Facebook posts per day (if you log on daily). It is essential to communicate clearly and succinctly the things you want them to do – Tell them about the fantastic work we’re doing! It will improve engagement and enable you to connect with new customers.
Like other Pages on your Page.
This is an excellent way to increase exposure and inform community partners of your Page’s presence on Facebook. If you are viewing a Facebook Page that isn’t yours, go to the menu dropdown (see further below) and select Like As Your Page. Ensure that you have the proper permission to connect to these pages. A Like could be considered to be an endorsement.
Engage as your Page.
This is why you should use Facebook for your Page (click on the icon for gears at the top right after logging into Facebook and then select the Page you would like to be associated with). When you have joined Facebook Page, you can use Facebook as a Page. It is possible to follow posts, like them, leave comments on posts, and even post pages from others. This helps build community and good karma and inspires other Page Admins to check you out.
Get the Like Box.
Include a Like box on the home page of your nonprofit website. Go to John Haydon’s YouTube channel to learn more about why you should have a Like box and the best way to set one up.
You should ensure that you’ve harvested the most low-hanging fruits. Have a staff meeting, and ask everyone to pull out their smartphones, join the Page, and share the Page during a board meeting or a volunteer training session. Ensure that all employees and volunteers are specifically requested to share at least one Facebook post each month (or every week) on their personal Facebook accounts.
Host a Facebook contest.
I will only suggest nonprofits run the Facebook contest if it is logical and relevant to the organization. If you’re offering the iPad and your organization does not have anything to do with technology, you’ll be collecting followers who only focus on the iPad. For more information on Facebook contests specifically for nonprofits, check out this article from Joanne Fritz and this one by Joe Waters.
Don’t be fooled into thinking that if you design it, people will follow.
It is essential to advertise and advertise your Facebook presence. It’s the business card, email signatures, printed materials, direct mail appeals or events, and press announcements. Include the message “Like us on Facebook” to all emails sent out to the community, volunteers, donors, and donors – thank you emails when people sign up to the newsletter via email and thank you for your donation.
Utilize specific Facebook advertising.
Media Cause has three reasons for nonprofits to overcome the misconception that they don’t have to spend money on many Facebook likes uk. Pamela Grow has an excellent guide for nonprofits on creating unique Facebook advertisements.
Download the no-cost Suggest to Friends app on your Page and invite your followers to download the app. Other applications comprise Invite Your Friends and one created by Wishpond.
Label other pages.
If you mention a different organization or public figure in a blog post, be sure you tag their Page by using the @ symbol, followed by your Page name. It is possible to experiment to get this right, as it may not always work on the first attempt as the Page could be named differently or written differently. (Or they may not have a Facebook page.) The advantage associated with mentioning the Page is that the Page owner will notice it, highlight it, and then display it to the general public and their followers.